Description
Why do I need this document?
Prize promotions are tightly regulated. If not followed you could face the following consequences:
- Bad publicity, loss of reputation and brand damage.
- Referral to regulators, such as the Gambling Commission, Information Commissioner, Advertising Standards Authority and Office of Fair Trading, and action could be taken by such bodies, including censure, fines, legal action and criminal prosecution.
- Legal action by consumers or competitors.
- Costly recall and reprinting of direct marketing or advertising material.
- Disappointed consumers and loss of consumer confidence in your organisation or brand.
It really is not worth risking the above!
When do I use it?
When running a prize draw where all the entrants have to do is submit an entry and winning depends on chance rather than display of any particular skills. If your promotion involves skills, you will need a different set of rules. Please contact us for further advice.
What are the key terms?
The Prize Draw Kit consists of a comprehensive Guidance Note, a handy checklist, the Prize Draw Rules themselves and an abbreviated version for you to use when space is limited such as at an exhibition stand. Note that these are for use in the UK only as special rules apply abroad.
Where can I find out more?
The Committee of Advertising Practice (‘CAP’) has produced a free guidance note which regulates promotions in general and prize promotions in particular. See: http://www.cap.org.uk/The-Codes/CAP-Code.aspx CAP also publishes a help note on promotions with prizes http://www.copyadvice.org.uk/Ad-Advice/Advice-Online-Database/Sales-Promotions-Prize-Draws.aspx
