Location: Broughton House, Northamptonshire
Date: 13-15 July 2012
Businesses may be saved the expense of rent and overheads by trading on-line, but some business owners prefer the traditional idea of renting real estate and creating a physical presence on the high street. Many such traders are enjoying the fact an increasing number of buildings are becoming vacant as a result of commercial chains closing their branches in the high street. It is becoming increasingly possible for small businesses and entrepreneurs to rent spaces for a short duration in order to set up a temporary shop, for the purpose of helping establish their brand and attracting customers. Thus a new culture of small “pop-up” shops is being generated.
Co-founder of the fashion business Red or Dead Wayne Hemingway enthuses, “we are seeing a renaissance of a variation of the serendipitous market.” Since 2007, Mr Hemingway (alongside his wife and the HemingwayDesign team) have run an annual festival which celebrates the history and influence of British creativity.
This year’s Vintage Festival will take place in July, at Broughton House, Northampton. At the festival Mr Hemingway wishes to recreate a “vintage high street” as “a place to promenade, shop, watch street artists, eat and drink and just sit and take in the magic of the high street, with the authenticity of a film set, in the middle of a wonderful landscape” and thereby ignite a new enthusiasm for the traditional British high street.
For more information, visit http://www.vintagefestival.co.uk/.