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Posts Tagged ‘social media’

Female Entrepreneur Focus: Gennese Williams

Wednesday, May 16th, 2012

The test for a true entrepreneur is to see whether the person in question has turned an adverse situation into a successful enterprise.

When Gennese Williams lost the sight of both her eyes in 2007, she decided she could no longer work for anyone again.  Far from burning her bridges, however, she built upon her existing experience in beauty, music and management to start her own business, MGW London.  She merrily believes in the mantras, “What you think you are worthy of, is what you will attract”; and “You change your reality when you change your mentality”.  In addition, when times are especially difficult, she recommends taking a break and “switching off from everyone” in order to recharge one’s motivation and creativity.

MGW London is an ambitious management and business consultancy agency.  In addition it has its own in-house production, make up, hair stylists and fashion stylists’ team, and a graphic design team (run by her brother); and together they provide a range of services to manage events, projects and brands.

Ms Williams says that the most effective way of attracting clients is by word of mouth and personal recommendations.  In addition she favours social media as it gives prospective clients “the freedom to check me out before they approach us”.

Her advice to other business owners is to remain dedicated to clients; to “be professional at all times, master your craft and listen to your clients’ needs”; and to “always be steps ahead to achieve the best and don’t sleep until you know the job is complete for that day”.

Social Media Strategy Workshop

Thursday, April 19th, 2012

Social media such as Twitter, Facebook, LinkedIn and You Tube have proved invaluable as conduits for successful on-line businesses.  Julie Hall (founder of Women Unlimited and Springmedia), will be running a workshop aimed to introduce you to this subject, and provide you with basic operational know-how – so perhaps you too could become a social media entrepreneur!

The workshop will take place on 15 May 2012 from 10:00 to 16:00, at O2 Workshop, 229 Tottenham Court Road, London, W1T 7QG; and costs £125.

If you are interested in attending, you can book a place via this link: http://www.women-unlimited.co.uk/social-media-strategy-workshop