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Posts Tagged ‘Events’

Is your promotional material legal?

Monday, May 21st, 2012

As many of Off To See My Lawyer clients are running businesses related to the health industry, we thought you may be interested to hear the outcome of a particular recent Advertising Standards Agency enquiry.  Six complaints were made about the claims of Miruji Health & Wellbeing’s product “Sit & Slim”.  Miruji Health & Wellbeing had made claims in an advertisement in the local press, and on their website, that their “slimming and therapeutic massage chair and programme” had been clinically proven by the NHS to induce weight loss, relieve stress, and lower blood pressure.  It even went on to say that the chair could provide a solution to obesity.

The ASA established that there had in fact been no formal NHS clinical research.  A casual study had taken place at a mental health hospital among staff participating in a free trial.  The hospital in question did not treat obesity.  Therefore this aspect of the advertising claims being made by Miruji Health & Wellbeing was a misleading endorsement, and as such held to breach two of the CAP Codes.

With regards the claims that the chair could treat high blood pressure, the ASA considered that high blood pressure is “a medical condition for which advice, guidance and treatment should only be conducted under the supervision of a suitably qualified health professional”.  The advertisements therefore also breached one of the CAP Codes (- in this case, the “Medicines, medical devices, health-related products and beauty products” rule).

On the subject of obesity treatment, and the claims that customers could lose weight using the chair and programme alone – the advertisements were held to have breached the CAP Code relating to “weight control and slimming”.

If you have any concerns about the legality of your own advertisements or the claims you make in your promotional material, please contact Jo Tall via jo@offtoseemylawyer.com and she will provide you with appropriate advice relating to the CAP Codes, and any other legal issues that require consideration.

Event: Be Creative Workshop

Thursday, May 17th, 2012

Joe Sinclair (Creative Director of Burson-Marsteller) will lead a workshop on Tuesday 22 May 2012 from 17:30 to 19:00 on the subject of creativity in business.  The session will explain:

  • Why creative campaigns are so engaging
  • How to harness creativity effectively and apply it to your business needs
  • Best practice examples of creative campaigns achieving results

Address: Central St Giles, 1 St Giles High St, London WC2H 8AG

To book, please visit: http://www.eventbrite.com/event/2873882861

Event – Inspiring Entrepreneurs: Going for Gold

Thursday, May 17th, 2012

This event is intended for existing small business owners who have a new idea for their business but aren’t sure how to take it to the next stage.

Led by entrepreneurs Stephen Frear and Mandy Haberman, the evening will provide support and advice about business strategy and sustainability; branding; intellectual property; product development; and marketing.  You will also find out about about a new business support programme “Innovating for Growth”.

The event will take place at The British Library Conference Centre on Wednesday 23 May 2012, 18.15 – 21.00; and costs £5 to attend.

In order to book a place, you can either contact the Box Office by telephoning: 01937 546546, or via the website: http://www.bl.uk/whatson/events/event131216.html

Event: Business Expo

Thursday, May 10th, 2012

17 & 18 May 2012 – ExCel London

This event has been designed to provide advice and support on all aspects of starting, developing and running one’s business – such as branding; “cloud ICT”; financial matters; marketing; business planning; E-commerce; Google; and mentoring.  Features include one-to-one advice; “speed networking”; talks; seminars; and workshops.

For more information, please visit: http://www.businessexpo.biz/

Female Entrepreneur Focus: Michelle Mone

Wednesday, May 9th, 2012

Michelle Mone is one of the UK’s most successful female entrepreneurs.

Born and brought up in Glasgow, Ms Mone left school at 15 with no qualifications, and successfully found full-time employment at Labatt Brewers.  By the age of 20 she was running their sales and marketing team, but became inspired to start her own business.  Based upon her desire to invent a bra “more comfortable, more innovative, more attractive and more cleavage enhancing than any other bra on the market”, she set up MJM International in 1996.

Ms Mone says that her biggest challenge early on was securing finance, but that she took risks which eventually paid off.  One bold move was to send one of her products (– a bra in her “Ultima” range) to the Hollywood actress Julia Roberts’ stylist.  Her initiative paid off when Julia Roberts wore an Ultimo bra to enhance her cleavage in the film Erin Brockovich in 2000 – and this exposure [excuse the pun!] is what made Michelle Mone’s lingerie famous.  While she has since gone from strength to strength, she has experienced the odd set-back along the way – such as the time when a distributor purloined £1.6m of her money.  She regards such incidents as part of the learning process, however; and in this instance she has put procedures in place to prevent any misappropriations from occurring again.  Ever optimistic she states, “The best piece of advice is always to think of plan B in case plan A fails, and kick in with plan B as soon as you think it’s failing.  Don’t be scared of changing your mind – go with your instinct.”

Over the years MJM International has created a number of brands in addition to Ultimo; and has supplied retailers including Selfridges, Tesco, Debenhams, Asda, Next, Figleaves, MaxCleavage and ASOS, along with a number of independent lingerie stores across Europe.  It has also developed a range of worldwide patented inventions including the Ultimo Miracle backless body.  In 2009 Ultimo became the first UK lingerie brand to debut on the catwalk at New York Fashion Week and several in-shop boutiques within Debenhams in key cities across the UK.

In addition, MJM has developed partner lines with Tesco, Asda and Debenhams.  Ms Mone says, “You’ve got to decide why each retail partner would want your product. We don’t give every partner the same things. It has to be individual and give them a unique selling point. You have to treat each retailer individually, and listen to their needs.”

Michelle Mone has received a large number of awards and accolades over the years, including an Honorary Doctorate degree by Paisley University in 2002.  In 2005 she attended a speaking engagement with former US president Bill Clinton and Mikhail Gorbachev, and went on to support the Sultan of Oman in setting up a women’s enterprise project in the Middle East.  She has even received an OBE by the Queen for her contribution to business in 2010.

Michelle Mone declares, “I’m not the typical businesswoman in a pin-stripe suit; I dress the way I want to dress. If you want to be glamorous, then why not!  Walking into a meeting well groomed, with your lipstick on and high heels, makes you feel good. I use my femininity to its full effect!”

Event: Business Advice Clinic

Thursday, May 3rd, 2012

For impartial business advice and an opportunity to discuss your business at a confidential, hour-long one-to-one meeting with an experienced advisor, the British Library Business and IP Centre will be running a Business Advice Clinic on Wednesday 2 May 2012, 10:30 to 17:00.  It costs £15 to attend.  For further information, and to book on-line, follow the link: http://www.bl.uk/bipc/workevents/lbssclinics.html

Event: Getting To Grips With Finance Workshop

Thursday, April 26th, 2012

Where: O2 Workshop, 229 Tottenham Court Road , London W1T 7QG

When: 12 June 2012 from 10:00 to 14:00

How much: £65.00

Johnny Martin has extensive experience turning around businesses such as Baring Venture Partners, JO Hambro and Monument Trust.

Mr Martin will be leading the Getting To Grips Workshop, offering financial advice for setting up a business, working with accountants, raising capital, and cash flow management. Attendees are asked to bring their laptops!

To book your place, visit: www.women-unlimited.co.uk/getting-to-grips-with-finance-worksho/ (Note that for £65, you will not only get to attend the workshop, but you will receive a few added extras and bonuses!)

Social Media Strategy Workshop

Thursday, April 19th, 2012

Social media such as Twitter, Facebook, LinkedIn and You Tube have proved invaluable as conduits for successful on-line businesses.  Julie Hall (founder of Women Unlimited and Springmedia), will be running a workshop aimed to introduce you to this subject, and provide you with basic operational know-how – so perhaps you too could become a social media entrepreneur!

The workshop will take place on 15 May 2012 from 10:00 to 16:00, at O2 Workshop, 229 Tottenham Court Road, London, W1T 7QG; and costs £125.

If you are interested in attending, you can book a place via this link: http://www.women-unlimited.co.uk/social-media-strategy-workshop

Event: The Vintage Festival

Thursday, April 12th, 2012

Location: Broughton House, Northamptonshire

Date: 13-15 July 2012

Businesses may be saved the expense of rent and overheads by trading on-line, but some business owners prefer the traditional idea of renting real estate and creating a physical presence on the high street.  Many such traders are enjoying the fact an increasing number of buildings are becoming vacant as a result of commercial chains closing their branches in the high street.  It is becoming increasingly possible for small businesses and entrepreneurs to rent spaces for a short duration in order to set up a temporary shop, for the purpose of helping establish their brand and attracting customers.  Thus a new culture of small “pop-up” shops is being generated.

Co-founder of the fashion business Red or Dead Wayne Hemingway enthuses, “we are seeing a renaissance of a variation of the serendipitous market.”  Since 2007, Mr Hemingway (alongside his wife and the HemingwayDesign team) have run an annual festival which celebrates the history and influence of British creativity.

This year’s Vintage Festival will take place in July, at Broughton House, Northampton.  At the festival Mr Hemingway wishes to recreate a “vintage high street” as “a place to promenade, shop, watch street artists, eat and drink and just sit and take in the magic of the high street, with the authenticity of a film set, in the middle of a wonderful landscape” and thereby ignite a new enthusiasm for the traditional British high street.

For more information, visit http://www.vintagefestival.co.uk/.

The Richmond Business Expo

Thursday, April 5th, 2012

The “Richmond Business Expo” is due to take place at Twickenham Stadium on 19 April 2012.

Up to 100 different businesses will exhibit their products and services between 1pm and 8pm, in what promises to be “a hive of creativity, ideas and inspiration”.  In addition there will be seminars lead by entrepreneurs (at 11.30am with Nigel Botterill, and later between 4.30 and 6pm with Bev James and Warren Knight).

A networking drinks reception will take place at the bar between 7 and 8pm.

www.richmondexpo.co.uk