Business: Designer women’s and maternity wear
Their story: The company originated in 2012 as a maternity brand. The founders, Sara Madderson and Helen Hughes, both worked for large corporations during their first pregnancies and saw the opportunity for a luxury maternity wear line that allowed strong, style conscious women to retain their sense of self and to indulge their love of fashion while pregnant. Who should come along to buy one of these lovely dresses, but the Duchess of Cambridge! Needless to say, sales are going through the roof..
Legal problem: the popularity of the dresses thanks to the Duchess of Cambridge wearing one of them, attracted a large women’s wear company to Madderson London. They wanted to buy their dresses too, but wanted to have exclusivity on them. They submitted a contract with very stringent terms and lots of legal jargon which Sara and Helen were nervous of signing.
How Off to see my lawyer helped: We reviewed the buyers terms and not only spotted terms that would have potentially stopped ML from supplying dresses to anyone else but were able to reduce the impact of the exclusivity clause and ensure that ML could still sell to other customers.
In the words of the customer: ” Jo has been an invaluable asset to us since we set up our company, and we have quickly come to realise that not involving her in our business is a false economy. She is friendly, accessible, extremely efficient, clear-thinking and excellent at communicating legal quandaries, and our legal options, in laymen’s terms. Her pricing structure and product offering are both reasonable and highly transparent. In short, it is a wonderful luxury to have Jo’s team’s expertise at the other end of the phone whenever we need it. We have come to think of Jo and her team as an extremely flexible and highly skilled extension of our own team.”