Off To See My Lawyer
'Oven-Ready' Document Shop Click here to sign up for our latest updates

Marketing

Let’s support small, local businesses this Christmas!

Wednesday, October 17th, 2012

Many British citizens may feel sad that nearly 15% of high street shops across the United Kingdom are entirely vacant – and yet most consumers are guilty of acquiescence by shopping on-line; and many retail businesses owners feel they have no option but to trade on-line, given the cost of overheads from owning a shop on the high street. 

Famous personalities such as Mary Portas and Wayne Hemingway have been championing the cause of the traditional British high street, but what can we actually do to help besides simply talking about the issue amongst ourselves?

It may be a little early to start thinking about Christmas, but you may be interested to know in advance that over the 6 weeks running up to Christmas Day 2012, a new campaign “Celebrate an Independent Christmas” will encourage consumers to dedicate a proportion of their Christmas spending on local independent businesses.

If you wish to participate by either making the consumer pledge yourself, or by using it to help promote your retail business, check the website www.independentretailermonth.co.uk or follow #IndieXmas on Twitter from 12thNovember.

“Advergames” are subject to regulation too

Monday, June 4th, 2012

As you must be aware, businesses have started to advertise their products via computer games on their websites, and also on social media websites and as downloadable content or apps on mobile devices.  If you too are thinking of developing an “advergame” in order to advertise your goods or services, please note that as with any other on-line advertisement, you must abide by the CAP Code (the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing).

In 2008 for example, The Advertising Standards Agency (ASA) investigated a football game available on the free games website Mousebreaker.  The game in question featured Carling lager branding, and was linked to the Carling lager website.  Carling’s parent company, Coors, had paid for the link.  The game, it turned out, was effectively an advert for an alcohol brand, and because over 25% of Mousebreaker’s audience is under the age of 18, it was held to breach Rule 18.15 of the CAP Code.

If you have any concerns or queries regarding the legality of your marketing strategies, please contact Jo Tall at jo@offtoseemylawyer.com.

Developing Your International Potential – Exporting Success Programme

Thursday, May 31st, 2012

Are you looking to expand your business overseas?  If your business is based in Greater London; has been trading for over one year; and employs less than 250 people, you will be eligible to apply for a programme which has been developed by North London Business to help businesses develop their international sales opportunities.

The programme comprises up to 12 hours of one to one advice with an Export Advisor, guidance and practical support to:

–          Explore new export markets;

–          Maximise your sales techniques to promote your products abroad;

–          Develop your website or portals for online sales, with minimum cost;

–          Prepare an effective export marketing strategy;

–          Understand export documentation and incoterms; &

–          Find distributors or agents abroad.

The programme is partly financed by the European Union, and is free for you to enrol.  However you will be expected to invest your time and resources on the project, and the 12 hours of support must be delivered within 3 months of your initial referral date.

If you are interested, please contact North London Business for an Exporting Success Enquiry/Referral Form on 020 8885 9203 and speak to Roya Jahanbin; or E-mail roya.jahanbin@northlondonbusiness.com

Clubbing for Entrepreneurs…

Tuesday, May 29th, 2012

The coincidence of the invention of cloud computing; the increase in locations offering free wifi; and the upward trend for flexible working, now means that the sight of people tapping away at their lap tops in a public place is a common sight.  Do you have a favourite café where you like to work?

Unsurprisingly, the hospitality industry has responded by developing a new type of venue for business people who don’t operate from fixed offices.  Two such examples are The Hub, based in EC1 and N1, where entrepreneurs can subscribe as members from £25 per month (http://www.the-hub.net/); and The Hospital Club in WC2, where annual membership costs £650 plus a joining fee of £250 (http://www.thehospitalclub.com/).  Both aim to create inspiring environments in which people can network and collaborate as well as work alone.

…The likes of the RAC and the Athenaeum have clearly had their day!

Is your promotional material legal?

Monday, May 21st, 2012

As many of Off To See My Lawyer clients are running businesses related to the health industry, we thought you may be interested to hear the outcome of a particular recent Advertising Standards Agency enquiry.  Six complaints were made about the claims of Miruji Health & Wellbeing’s product “Sit & Slim”.  Miruji Health & Wellbeing had made claims in an advertisement in the local press, and on their website, that their “slimming and therapeutic massage chair and programme” had been clinically proven by the NHS to induce weight loss, relieve stress, and lower blood pressure.  It even went on to say that the chair could provide a solution to obesity.

The ASA established that there had in fact been no formal NHS clinical research.  A casual study had taken place at a mental health hospital among staff participating in a free trial.  The hospital in question did not treat obesity.  Therefore this aspect of the advertising claims being made by Miruji Health & Wellbeing was a misleading endorsement, and as such held to breach two of the CAP Codes.

With regards the claims that the chair could treat high blood pressure, the ASA considered that high blood pressure is “a medical condition for which advice, guidance and treatment should only be conducted under the supervision of a suitably qualified health professional”.  The advertisements therefore also breached one of the CAP Codes (- in this case, the “Medicines, medical devices, health-related products and beauty products” rule).

On the subject of obesity treatment, and the claims that customers could lose weight using the chair and programme alone – the advertisements were held to have breached the CAP Code relating to “weight control and slimming”.

If you have any concerns about the legality of your own advertisements or the claims you make in your promotional material, please contact Jo Tall via jo@offtoseemylawyer.com and she will provide you with appropriate advice relating to the CAP Codes, and any other legal issues that require consideration.

Event – Inspiring Entrepreneurs: Going for Gold

Thursday, May 17th, 2012

This event is intended for existing small business owners who have a new idea for their business but aren’t sure how to take it to the next stage.

Led by entrepreneurs Stephen Frear and Mandy Haberman, the evening will provide support and advice about business strategy and sustainability; branding; intellectual property; product development; and marketing.  You will also find out about about a new business support programme “Innovating for Growth”.

The event will take place at The British Library Conference Centre on Wednesday 23 May 2012, 18.15 – 21.00; and costs £5 to attend.

In order to book a place, you can either contact the Box Office by telephoning: 01937 546546, or via the website: http://www.bl.uk/whatson/events/event131216.html