Some people start their businesses purely as a means of generating income to live on. Others are driven by a passion for the very cause of the business itself. For others, however, their business is merely a platform from which they can realise other dreams. British Olympic snow sports athlete Zoe Gillings is one of the latter. When her grant allocated by UK Sport came to an end last year, she turned entrepreneur by starting up a discount voucher website, Isle of Deals (http://www.isleofdeals.com/). Its ultimate aim is to fund her £150,000 training programme.