Started in the USA three years ago as a way to promote independent retailers in a country more known for its faceless strip malls, Small Business Saturday has since proved a great success across the pond; 2012’s iteration saw American shoppers spend £3.4bn in independent stores.
Now, thanks to efforts spearheaded by shadow business secretary Chukka Umunna, the American Express-sponsored event is coming to the UK for the first time on December 7, with hopes that British shoppers will be similarly galvanised into providing independent retailers with a much-needed boost during the busy Christmas season.
With backing from the Federation of Small Business, the Retail Trade Association, O2 and Dragons’ Den star James Caan, the one-day event will comprise a series of events championing small business up and down the UK, with Christmas markets, competitions and promotional events all planned. Interest and activity is building and it’s worth getting a sense of what’s happening on the initiative’s Facebook page.
To find out more,click here.
Tags: Small Business Saturday