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Handy Checklist: Website Marketing & E-Commerce

  • Even the smallest business can benefit from the responsive communications and channels to market that the internet provides.
  • With laptops having similar capabilities to desktop personal computers and wireless connections or Smart/Windows telephones, you can take your office with you when you travel.
  • Microsoft Office is the global standard software; Microsoft Works is an abbreviated version included in the purchase price of some computers that gives you all you are likely to need when starting up your business.
  • The better packages of accounting and business management software are user-installable.  Expect to pay up to four figures for a single-user system.
  • Consider seriously the option of setting up your own website and E-mailing facilities in combination.
  • Mailshots by E-mail containing your sales message with your website address embedded are a more effective marketing and sales tool than simply referring prospects to a website or an attachment.
  • The simplest websites can be bought off the peg very cheaply, but you will have to spend more to create a well-designed and attractive website.  Off to see my lawyer offer a complimentary “website legality health-check” for their clients, whereby we review your website and inform you of ways in which you can improve it so that you are entirely within the law, and are as safe as can be from liability, should any of your customers/clients wish to make a claim against you on a matter relating to your website.
  • Take care with your entries on internet search engines and examine the Google alternatives.
  • Evaluate carefully the option of a website that provides fully-fledged E-commerce functionality that is integrated with your sales ledger and inventory management system.
  • Decide whether you want to use your website that provides fully-fledged E-commerce functionality that is integrated with your sales ledger and inventory management system.
  • Decide whether you want to use your website just to display information about your products or services or to make sales by taking and confirming orders and receiving payment by debit and credit card or cash payments electronically.  Invest accordingly.  You will of course need to incorporate Terms of Sale and a Privacy Policy.  Off to see my lawyer can help you draft bespoke versions, or you may prefer to purchase one of our generic templates from our “Oven Ready Document Shop” at www.offtoseemylawyer.com.
  • You can broaden and deepen your website marketing by forming alliances with the websites of compatible businesses.
  • Consider setting up your own eBay shop.
  • For those seeking straightforward practical advice on IT and E-commerce for start-ups, the Business Link website is recommended, where you will find useful commentary on all related topics.  For more information, visit www.businesslink.gov.uk.

Article Source: Start Up & Run Your Own Business: The Essential Guide to Planning, Funding & Growing your New Enterprise by Jonathan Reuvid (Kogan Page; 8th edition 2011)

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