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Archive for August, 2011

Beware of cosy chats

Wednesday, August 31st, 2011

A client recently related the story to me of how she started her business. At the beginning she was up to her eyes in admin etc and a friend of a friend offered to help. This help consisted of him popping round every other week for a coffee and offering his advice on how the business should be run. As he had recently been widowed, she accepted his visits in order to help him get out of the house. After six months, he then announced that there was no need to pay him; he would be very happy for a slice of the business instead!

Needless to say that was not her intention and extricating herself from the situation became quite tricky. So the lesson is: if you start any kind of arrangement with anybody, do agree at the outset what the purpose is and what you will pay that person. Also make sure that you have a confidentiality agreement with them, so that they do not share your business secrets…

Handy Checklist: Website Marketing & E-Commerce

Friday, August 26th, 2011
  • Even the smallest business can benefit from the responsive communications and channels to market that the internet provides.
  • With laptops having similar capabilities to desktop personal computers and wireless connections or Smart/Windows telephones, you can take your office with you when you travel.
  • Microsoft Office is the global standard software; Microsoft Works is an abbreviated version included in the purchase price of some computers that gives you all you are likely to need when starting up your business.
  • The better packages of accounting and business management software are user-installable.  Expect to pay up to four figures for a single-user system.
  • Consider seriously the option of setting up your own website and E-mailing facilities in combination.
  • Mailshots by E-mail containing your sales message with your website address embedded are a more effective marketing and sales tool than simply referring prospects to a website or an attachment.
  • The simplest websites can be bought off the peg very cheaply, but you will have to spend more to create a well-designed and attractive website.  Off to see my lawyer offer a complimentary “website legality health-check” for their clients, whereby we review your website and inform you of ways in which you can improve it so that you are entirely within the law, and are as safe as can be from liability, should any of your customers/clients wish to make a claim against you on a matter relating to your website.
  • Take care with your entries on internet search engines and examine the Google alternatives.
  • Evaluate carefully the option of a website that provides fully-fledged E-commerce functionality that is integrated with your sales ledger and inventory management system.
  • Decide whether you want to use your website that provides fully-fledged E-commerce functionality that is integrated with your sales ledger and inventory management system.
  • Decide whether you want to use your website just to display information about your products or services or to make sales by taking and confirming orders and receiving payment by debit and credit card or cash payments electronically.  Invest accordingly.  You will of course need to incorporate Terms of Sale and a Privacy Policy.  Off to see my lawyer can help you draft bespoke versions, or you may prefer to purchase one of our generic templates from our “Oven Ready Document Shop” at www.offtoseemylawyer.com.
  • You can broaden and deepen your website marketing by forming alliances with the websites of compatible businesses.
  • Consider setting up your own eBay shop.
  • For those seeking straightforward practical advice on IT and E-commerce for start-ups, the Business Link website is recommended, where you will find useful commentary on all related topics.  For more information, visit www.businesslink.gov.uk.

Article Source: Start Up & Run Your Own Business: The Essential Guide to Planning, Funding & Growing your New Enterprise by Jonathan Reuvid (Kogan Page; 8th edition 2011)

The new cookie law

Monday, August 15th, 2011

As mentioned in last month’s newsletter, if you own a website, you must get your visitors’ express consent to the use of cookies. These are small pieces of software that track the visitor’s preferences when moving around the site. As yet it is not clear how that consent will be obtained and website owners have until October 2012 to figure out the answer. Meanwhile, it would be a good idea to ask your website developer which cookies are on your site and list what they do and whether they are critical or not. Then, when more guidance comes through from the government, you will be prepared as there is likely to be a sliding scale of warnings that must be given to visitors depending on how intrusive the cookies are. See www.ico.gov.uk for more details.

Get your contracts in order

Thursday, August 11th, 2011

Assuming you are a star business owner and sign a contract with all of your customers and suppliers, do not leave the paperwork languishing in a dusty pile or even simply file them away tidily, thinking “well that’s that then!”

Think of your contracts as recipes or tools for each deal that you sign. They should clearly set out who will do what and when. If they are incomprehensible or fill you with dread, then your lawyer has not done a good job! You need to record key elements of each contract, so that you do not find yourself in breach or conversely, forgoing rights that you would otherwise be entitled to.

I would start a table/Excel spread sheet with the following key details of each contract:

  • Name of the other party
  • Start date of contract
  • End date and how much notice is needed to end it. Beware: Some contracts renew automatically if you do nothing! This is where your calendar tools in Outlook can be really useful. Simply enter the longstop date minus few weeks’ thinking time as a reminder. If, for example, you need to let a supplier know by 30th Nov 2012 whether you want to continue with him or not, enter a reminder for 1st Nov 2012 so that you have time to think about whether you want to continue or not.
  • Key dates/milestone dates e.g. when certain goods or services have to be provided
  • Payment terms e.g. when you may invoice, when you have to pay for things, agreed hourly rate
  • Special terms that are key, but which differ from customer to customer e.g. territory of supply, any exclusivity provisions or non-competition clauses

Whilst you are going through the contract, it is a good idea to check that it is actually dated and signed! You would be surprised at the number of contracts that are half signed, undated or still peppered with blanks that should have been filled in. Not good if you later want to rely on that contract to enforce your rights.

Network She

Tuesday, August 9th, 2011

Very pleased to have been invited to do a legal feature for Network She, a new magazine for female entrepreneurs, offering a great mix of business advice, lifestyle features, profiles of leading lights and great competitions. Check out www.networkshe.co.uk

Check out the Women Unlimited new Moxie Club!

Monday, August 8th, 2011

Thank goodness that excessive heat has passed! Phew, it was hot. Now we can start working again, instead of just sweating. I just wanted to send you a quick invite to one of our moxie clubs (if you’re based in the London area) next Tuesday. We’re holding one in London Bridge at the Goodlife Centre in the morning and one in Wandsworth at Third Door in the evening.

This month we’re making vision boards for our business… and after the fantastic session we had at the British Library yesterday, I can promise you, you’ll have a blast AND it will help you re-focus and get clear about what you want in your business. You can see a video along with some of the vision boards that were created yesterday by clicking through to the booking pages (London BridgeWandsworth ). I’m not going to get all woo-woo on you, but there is a lot to be said for creating a visual representation of what you are aiming for and for some, creating vision boards has been known to turn dreams into reality.

If you are around, come along on Tuesday to either club and create some real focus to your business for the second half of the year. You’ll love it!

Click here to register for the London Bridge Moxie Club from 10:00 – 13:00

Click here to register for the Wandsworth Moxie Club from 7:00 – 10:00

www.women-unlimited.com

Customer of the Month- Jo Behari

Wednesday, August 3rd, 2011

In 2007, after several frustrating experiences with tradespeople, Jo Behari established Home Jane Ltd; the UK’s first all-female property maintenance company. Being fairly handy herself, it was important for Jo to have reliable customer service and well trained tradespeople when having work done in her home.

The Home Jane team of tradeswomen tackle all household jobs – from bathroom & kitchen re-fits to hanging blinds and curtains. In 2009, she established a series of DIY workshops with Alison, to teach people some basic skills to tackle DIY in their own homes. These take place at the lovely Good Life Centre- a wonderfully bright workshop, complete with its own beautifully organised tool shed for you to see what a proper shed should look like!

As a successful business woman, Jo has won a number of awards and is a mentor to several start-up businesses. Jo speaks regularly at business conferences and at schools – helping young kids who are choosing their careers. Jo currently presents the Channel 4 series – ‘Make, Do & Mend.’ Well done Jo!

The Information Commissioner’s Office has ordered the Lancashire Police Authority to tighten procedures when publishing information on its website.

Tuesday, August 2nd, 2011

The privacy watchdog said that the Authority had breached the Data Protection Act when it published details of an individual’s complaint online even though it was marked as restricted. The Authority also failed to remove the details immediately once the complainant had brought the breach to its attention.

An order by the ICO to the Lancashire Police Authority means it must now ensure information is checked and made ready before being released on the website.

Story courtesy of ComputerActive.