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Archive for February, 2010

Think before you link

Thursday, February 18th, 2010

Linking  to others’ websites is a good idea PROVIDED you carry out a few little checks. Otherwise you could find yourself in deep trouble (and possibly in need of a lawyer!)

  • Check that  the terms of the site you link to allow you to link to them.You should find the answer in their website terms of use which are usually reached via a link from the homepage
  • Warn your customers that they are leaving your site,especially if the other site is embedded in your site i.e. looks as if it is part of your site
  • Make sure your website terms of use say that you are not liable for linked site’s content .
  • Don’t include the linked site’s logos, trademarks or content on your site without their permission or they could bring a claim against you for damages (e.g. for breach of copyright or ‘passing off’..)
  • Make sure you acknowledge the other site’s trademark and/or copyright notices e.g. “Windows” is the registered trademark of Microsoft Corporation”
  • Ideally have a formal linking agreement which not only lessens risk but can establish a positive partnership and create revenue :-D

Swine flu hits laptop!

Thursday, February 18th, 2010

Swine flu hits laptop!”

 Hopefully this will not ever be the case, but there are viruses out there that love computers. You may have installed all the virus guards and firewalls you think are necessary, but what about the websites you link to? In the current economic climate, people’s tendency is naturally to network like mad and, in order to raise their profile on the net, to link to other websites and get others to link back to them. But what protection do those websites have?

From a legal point of view, if you link to other websites without warning your customers, it is the same as passing them on to complete strangers. Your customers risk not only down loading unknown viruses from the other website, but they may fill in forms with their personal  and credit card details. This data may be passed on to marketing agencies, friends & family, anybody!

If one of your customers becomes “infected” through one of your links or finds they are being spammed from one of your links, they may well come back to YOU and ask for compensation. This is the case especially if the link is embedded in your site and customers are not necessarily aware they are even leaving your site. Do you have terms of use on your website that cover you in such situations and state you are not liable? Do you ever check out other sites before you link to them? Would love to hear from you.